In 1977, artist Sam Butcher received a divine inspiration: Create a line of collectible figurines aimed at the lucrative Christian market; have them manufactured by unwitting non-Christians in Asia; slap on enormous price tags; build a (Sistine-inspired) chapel/retail outlet in the Ozarks to promote the figurines; and become very, very rich.
Inspiration paid off. Today, the world-famous Precious Moments line of products generates half a billion dollars in sales yearly. Key to the popularity of the winsome moppets are their unusual stylized features. Each character is blessed an impossibly oversized cranium - and never has encephalitis been so appealing. The trademark teardrop eyes are equally malformed - yet magnetic, pulling at your heart - and purse strings. It's all held up by freakish swollen ankles. Elephantiasis.
Adorable, yes, but not enough for the notoriously voracious Precious Moments devotees. Snapping up the collections as fast as they could be made, insatiable fans demanded more - bigger heads; more pathetic eyes.
And so, we proudly announce the arrival of Precious Mutants: an exciting new series of figurines incorporating these fan-inspired changes . . . and more! We're sure you'll find them the most irresistible additions to your collection yet. With Precious Mutants, genetic innovations are taken to new heights - and now, with the announcement that a toxic waste facility has moved in next door to the Precious Moments Chapel, the possibilities for further mutations appear to be unlimited.